Relationship Manager SME – CRDB Bank

To drive the growth and profitability of the SME portfolio by acquiring new SME customers through account opening, growing a high-quality asset book, and mobilizing deposits within the assigned zone.

• Engage potential SME customers on daily basis with intention of Identify and negotiate business opportunities in order to recruit customers in line with business targets.
• Track sale leads and pipelines to ensure maturity.
• Explore opportunities in the zone and devising strategies for benefits realization.
• Facilitate processing of SME application as per committed TAT.
• Assist branches to develop and monitor strategic plans i.e target market, sectors and expectations based on local market survey and customer feedback
• Communicate and review Branch portfolio performance at branch and devise remedial measures for any deviation from the target.
• Drive cross‑selling of the bank’s full range of products and services to SME customers, with a strong focus on payment solutions such as Lipa Namba, POS, and Internet Banking.
• Actively track and engage borrowing customers with sales routing compliance below 85% to improve account utilization and deepen relationships.
• Support branches in deposit mobilization by soliciting SME deposits and initiating effective strategies to achieve the Bank’s deposit targets.

• Responsible for building and maintaining strong, long‑term relationships with both existing and prospective customers, in alignment with the Bank’s strategic objectives.
• Develop and maintain business relationships with existing and potential customers on behalf of the Bank, acting as the key contact person for SME customers.
• Initiate and conduct regular customer engagements to enhance retention, satisfaction, and long‑term loyalty.
• Overall monitoring of the SME portfolio quality in line with approved monitoring guidelines to ensure attainment of set performance parameters.
• Track delinquent collections to contain and control PAR and NPL migration.
• Share collection performance updates with the respective Coverage Manager on a weekly and monthly basis.
• Prepare and submit periodic zonal portfolio and performance reports as required by management.

• An advanced diploma/degree in Business, Accountancy, and Economy, Finance or any other related field.
• Five years’ experience in SME lending.

• Comprehensive knowledge of SME lending and end‑to‑end SME loan cycle management.
• Adequate experience in credit underwriting and credit risk assessment.
• Excellent sales, interpersonal, and networking skills, with the ability to communicate and interact effectively with diverse external stakeholders.
• Strong ability to organize and conduct effective stakeholder engagement activities.

• A detailed understanding of banking industry regulation requirements.
• Strong persuasion and negotiation skills, complemented by excellent presentation and training capabilities.

• Ability to keep abreast of industry changes in SME environments.