Digital Analyst at MeTL

Job Description

Role Summary:
Specialize in analyzing e-commerce trends and digital performance metrics to optimize online presence and sales.

Key Responsibilities:

• Track and analyze digital performance metrics (traffic, conversion rates, ROI).
• Monitor trends in e-commerce and digital marketing strategies.
• Provide insights into online consumer behavior and digital campaign effectiveness.
• Collaborate with marketing teams to enhance online performance and user experience.
• Generate regular reports and dashboards for e-commerce and digital activities.
• Proficiency in digital analytics tools (Google Analytics, Adobe Analytics).
• Strong understanding of SEO, SEM, and digital advertising metrics.
• Excellent problem-solving and reporting skills.

Skills Required

• Communication Tools (e.g. Skype, Zoom, Microsoft Teams, etc)
• Spreadsheets (e.g. Excel, Google Sheets, etc)
• Word Processing and Desktop Publishing Tools (MS Office, Google Docs, etc)