Job Opportunity-Manager, Public Relations, Marketing & Corporate Affairs

Job Opportunity-Manager, Public Relations, Marketing & Corporate Affairs

Nature and Scope:

  • The Manager, Public Relations, Marketing & Corporate Affairs is responsible for developing and implementing public relations, marketing strategies, and managing the customer care function to enhance client satisfaction in line with the customer service charter.
  • The role also includes contributing to the development of awareness around the bank’s products and services, ensuring they are presented distinctively in the market.

Key Responsibilities:

  • Develop and implement public relations, marketing, and corporate affairs strategies for the bank.
  • Manage customer care functions in line with the customer service charter.
  • Conduct customer and other stakeholders’ satisfaction surveys to understand their needs/expectations and ensure the implementation of their feedback.
  • Plan publicity strategies and campaigns to improve the bank’s visibility and brand image.
  • Develop and maintain effective relationships with clients and stakeholders to support the bank’s growth.
  • Handle enquiries from the public, the press, and other stakeholders.
  • Organize and attend promotional events such as press conferences, exhibitions, and tours.
  • Monitor the implementation of financed projects to ensure they meet the bank’s objectives.
  • Monitor social media platforms and manage the bank’s presence online.
  • Define and manage the bank’s brand, ensuring it is aligned with the overall business strategy.
  • Perform campaign management for marketing initiatives and produce promotional materials.
  • Develop proposals in the form of Project Concept Review Memorandum (PCRM) and submit them for approval.

Educational Qualifications:

  • Bachelor’s degree in Banking, Business Administration, Finance, Accounting, Economics, Project Planning, Agricultural Economics, or equivalent qualifications.
  • A Master’s degree in a related field will be an added advantage.
  • Competencies Required:
  • Strong skills in strategic management, coordination, financial analytics, and critical thinking.
  • Proven experience in Public Relations, Marketing, and Corporate Affairs, especially in the financial services sector.
  • Ability to build and maintain relationships with clients, manage teams, and work under tight deadlines.
  • Expertise in media relations, mass media issues handling, and marketing initiatives formulation.

Working Experience:

  • At least 6 years of demonstrable working experience in the financial services sector, particularly in Public Relations, Marketing, and Corporate Affairs.
  • Knowledge of the regulatory framework for the financial services sector.

Remuneration:

  • TIB Development Bank offers an attractive remuneration package and career development opportunities.

Mode of Application:

  • Applicants should submit the following documents to the address below:

Application letter.

  • Comprehensive Curriculum Vitae (CV).
  • Certified copies of relevant certificates and awards.
  • Contact details (telephone number and email address).
  • Names and full addresses of three referees.

Applications should be sent to: Managing Director,

TIB Development Bank,

Mlimani City Office Park, Sam Nujoma Road, Ubungo,

P.O. Box 9373, Dar es Salaam, Tanzania

Tel: 2411101-9 / 2411100

Website: www.tib.co.tz

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