The 15 most expensive keywords on Google in 2023

The 15 most expensive keywords on Google in 2023
Cost-per-click (CPC) bidding implies you pay for each ad click. In CPC bidding campaigns, you establish a maximum cost-per-click bid – or simply “max. CPC” – which is the most you’re willing to spend for a click on your ad (unless you’re utilizing bid adjustments or Enhanced CPC).
Your maximum cost per click (CPC) is the highest you’ll normally be charged for a click, but you’ll often be charged less – sometimes significantly less. The final amount you are charged for a click is referred to as your actual CPC.


If you enter a maximum CPC bid and someone clicks on your ad, the click will not cost you more than the maximum CPC bid amount.
You’ll be able to pick between manual bidding (where you establish your own bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget).
CPC pricing is also known as pay-per-click pricing (PPC).

What are paid Keywords?
Paid keywords are keywords that you bid on inside Google (that are relevant to your business) at a certain price in order for your post to show as a sponsored ad in the Google search engine.

Cost of Keywords on Google

Most folks have been asking us ‘how much do keywords cost on Google?’. Google’s most expensive keywords cost between $50 and $60 each click. This is due to the fact that such industry keywords have a high lifetime value for clients. Insurance, for example, or asset management.
What is the most expensive Google Keyword 2023?
“Business Services” is the most costly term on Google AdWords, costing $58.64 per click. Lawyer, Insurance, Asset Management, Online Degrees, and many other Google AdWords keywords are among the most expensive in 2023.

In conclusion, we shall present the most costly Google term or phrases. The cost per click for each term will then be stated in US dollars. Take a peek at our most recent discoveries in the list below.

Top 10 Most Expensive Google Keywords 2023

  1. Business Services: $58.63. It’s the most expensive keyword from 2022 to 2023.
  2. Bail Bonds: $58.46. It’s the second in the list of the top 10 most expensive Google AdWords in 2023.
  3. Casino: $55.47.
  4. Lawyer: $54.84.
  5. Asset Management: $49.55.
  6. Insurance: $48.42.
  7. Cash Services & Payday Loans: $48.17.
  8. Cleanup & Restoration Services: $47.60.
  9. Degree: $47.34. And finally,
  10. Medical Coding Services: $46.80.
    Notably, the list above consists of the ten most costly Google AdWords keywords for the year 2023. However, we will keep you updated on this website if there are any changes as time passes