What happens when three leaders in their fields combine their expertise while retaining their core values and character? The power of three when merged into one results in a partner of formidable resources in infrastructure development that is unmatched on the African continent. That is the synergistic result of the grouping together of Reunert companies CBI, ATC and African Cables under the brand name CBI-electric, combining low voltage switchgear, telecom cables and power cables.
Competition in the global arena requires a concentration of resources that in concert will have more influence than will individual parts. In particular, it positions the organisation to take advantage of the rapidly developing electrical and telecommunications industries. The concentrated power of three highly skilled companies into a single brand will deliver benefits for customers in the form of highly skilled crossover resources. For existing clients there is the reassurance that same people will continue delivering a superior offering.
