Digital Eagle Leader – Dar es salaam

Digital Eagle Leader – Dar es salaam

Bring your possibility to life! Define your career with us

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

Drive awareness of the Absa Tanzania digital product set within the Frontline community. Enabling colleagues to promote engage and discuss with authority the current Absa Tanzania digital offering, future Absa Tanzania innovation products and leading digital industry applications.

Job Description

Job Purpose.

Drive awareness of the Absa Tanzania digital product set within the Frontline community. Enabling colleagues to promote engage and discuss with authority the current Absa Tanzania digital offering, future Absa Tanzania innovation products and leading digital industry applications.

Main accountabilities and approximate time split

Digital Eagle Leader

  • Act as a digital adoption ambassador across Absa, engaging with the business to embrace the digital workplace and digital adoption to drive growth in products and services.
  • Establish and grow a community of digital ambassadors across the organization.
  • Own, document and deliver support and training literature for the digital ambassador community.
  • Be regarded as a subject matter expert who communicates in a variety of ways; verbally, written, social tools, face to face.
  • Deliver a culture of expert support and digital collaboration.
  • Communicate regularly and clearly to paint a clear picture of requirements, performance.
  • Identify opportunities to maximize our digital offering and areas where we can lead within our industry and the digital marketplace.
  • Utilise both internal and external technical advances and a comprehensive knowledge of internal processes and products to implement change.
  • Proactively seek ideas and feedback from the business – engaging directly with internal stakeholders to deliver optimum digital solutions to business issues and showcasing best practice.
  • Proactively develop and drive the necessary knowledge and skills required to achieve successful delivery of digital awareness and adoption, driving an increase in the understanding and benefits of digital products and services across ABSA and our customers.
  • Develop and maintain internal and external relationships in line with the agreed digital strategy to remain at the forefront of emerging technologies.
  • Capture own and resolve any digital service issues identified to improve satisfaction and contribute to improve advocacy.
  • Proactively and reactively provide support across a number of branches and operational teams across a regional footprint while maintaining a clear view of operational models for our digital products and services.
  • Provide analysis and expertise from Management Information and KPIs to stakeholders to evidence the value adding activities and help to drive additional digital enhancements.
  • Be a role model across ABSA, communicate with passion, enthusiasm and authority and embrace change as a way of working, lead by example when communicating new initiatives, products and tools.

Risk and Control Objective

  • In the event of major issues in the business unit, act as crisis coordinator and allocate tasks to the crisis teams.
  • Review the risk and compliance profiles of the business unit on a regular basis and provide consultative support to the Managing Director on changes that are required to rebalance risk and reward where required.
  • Understanding of own role in the end-to-end processes in which you play a part, including applicable risks and controls.
  • Adhere to Absa’s policies and procedures applicable to own role, demonstrating sound judgment and responsible risk management.
  • Keep up to date on all regulatory changes and have the ability to articulate the impact to the Business, be well informed on the industry thinking.
  • All mandatory training completed to deadline.

Technical skills / Competencies


  • Excellent numeric skills including meticulous attention to detail
  • Excellent communication skills especially verbal
  • Listening and questioning skills
  • Good PC skills, especially on the numerical side
  • Customer Focus
  • Trusted
  • Winning together
  • Pioneering

Knowledge, Expertise and Experience

Skills required undertaking the role


  • Communicate well and make relationships work
  • Operational excellence
  • Drive Service Excellence
  • Innovate for the future
  • Engage, motivate and inspire people
  • Grow people and performance
  • Make informed decisions
  • Manage change effectively
  • Plan effectively
  • Effectively Analyze Management Information
  • Manage compliance and risk
  • Manage our processes

Education and Experience Required

  • B-degree NQF Level 6 or higher
  • Diploma/Degree in Sales or Marketing – advantage
  • 2 or more years Banking experience
  • A strong team player who can demonstrate a valuable contribution across a virtual team
  • Proven ability to instigate changes in customer operating habits influencing the way they work to achieve mutual benefit
  • Ability to work in a fast-paced changing environment
  • Proven questioning and analytical skills
  • Proven problem solving and decision-making skills for complex queries

Knowledge of the Bank’s products, services and policies and/or other specialist knowledge required to undertake the role:


  • A comprehensive knowledge of Absa’s products and systems that support them, and a good understanding of Absa Group products.
  • A good understanding of product offerings in the wider financial services industry.
  • An understanding of customer segmentation theory and practice.


  • Absa strategy and policies
  • Good knowledge of consumer buying behaviour, marketing techniques and evolving trends
  • A detailed understanding of industry, advisory, regulatory and professional bodies
  • A good understanding of legislation related to financial services and channel delivery
  • A good knowledge of constructing reports, executive summaries and briefs

Other requirements specific to the role:

  • Able to deal professionally, confidently and effectively with staff at all levels, internally and externally
  • Ability to work autonomously
  • Ability to keep abreast of industry changes in both the business and marketing environments

Additional details of exceptional aspects of the demands of the role:

  • Able to work under pressure and adhere to strict and tight deadlines on a wide range of tasks
  • Able to keep abreast of developments in the business and financial services environment
  • Appreciate changes in technology and delivery channels and their impact on the financial services environment
  • Occasional Business travel locally and regionally.
  • Deciding and initiating action
  • Entrepreneurial and commercial thinking
  • Persuading and influencing
  • Creating and innovating

Absa Values

Absa’s Values and Behaviors represent the set of standards which governs the actions of all of us who work for the bank and against which the performance of every one of us in Absa are being assessed and rewarded:

  • I drive high performance to achieve sustainable results
  • I’m obsessed with customer
  • I have an African heartbeat
  • I believe our people are our strengths


Further Education and Training Certificate (FETC): Business, Commerce and Management Studies (Required)


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