Marketing Coordinator – Dar es salaam

Job Description

Main Purpose of the Job- (Job Summary)

Brand officer oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. Also conduct various market research and survey for the company.

Main Responsibilities

• Responsible for brand awareness of the company.
• Ensuring that a consistent, desirable message is conveyed through the company’s communication channels.
• Formulates and Implements Public relations strategies, select and manage communication with external agencies as well as develop media marketing strategy.
• Develop a brand image that is appealing to customers and helps in increasing web traffic and expand customer base.
• Shape and communicate our vision and mission.
• Engaging with customers using social media.
• Keeping up to date with advances in social media technology and the latest social media platforms.
• Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.
• Administrate the creation and publishing of relevant, original, high-quality contents.
• Work closely with the sales team to develop social media campaigns that help to achieve corporate marketing goal.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and social media that attracts and converts our target groups
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

• Demonstrable experience in marketing as well as degree in marketing, communication or any related field with minimum of 5 years experience.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends etc.)
• Experience in setting up and optimizing Google AdWords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up to date with the latest trends and best practices in online marketing and measurement.