Meaning of Organizational Behavior (OB) Modification
Organisational Behavior(OB) Modification : in simple words can be defined as a technique for modifying the modifying or behaviour of the organisational members so that they are engaged in desirable undesirable behaviour and. replacing it with behavior. It can be used for motivating the employees as well as for enhancing organizational effectiveness. According to Stephen P. Robbins: “OB Mod is
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