TIGO Telecommunications Company has entered into partnership with Africa’s leading music listening platform, the Boomplay, to give Tigo customers access to more affordable subscription rates and free listening on Boomplay App. The move is part of Tigo’s ‘Wakishua Campaign’ which underscores company’s commitment to enhancing customers’ digital experience across the country.
With this new agreement, Tigo customers will now, upo purchase of daily, weekly or monthly bundles, get free music listening on the App.
During a press conference, on Wednesday, Tigo’s Head of Brand and Communications, Mr William Mpinga said the company has been supporting music industry for years by providing a platform for artists to connect with their fans. “We are delighted to offer a platform that will amplify this objective. We recognize the growing need for customers in Tanzania to have more options to access music and entertainment,” he stated.
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He said with the recent launch of company’s campaign called ‘Wakishua’ they envisage offering their customers a digital platform to listen to free music. On her part, Boomplay Tanzania General Manager Natasha Stambuli, said : “Our vision is to empower the African music ecosystem to unlock its full potential.
“As such we are very optimistic about this partnership with Tigo. We believe our partnership will boost the accessibility of over 85 million songs on Boomplay and increase Tanzanian artists’ revenue in the long run,” she argued.
The two companies’ partnership will make music lovers support artists in the country by taking advantage of the subsidized rates subscription rates offered by Tigo to stream their favourite artists’ music on the Boomplay App.